on friday dec. 5th, i went to a critique for students in the retail class. they had to design shops for either biomech mills or the shops at buffalo bridge. my favorite was for a store called overcast. it was a boutique for outerwear and luxury office goods. one of the first reasons i liked it is because of the concept and mood. i LOVE rainy days and overcast weather and the student did a good job of conveying that mood throughout the presentation. i know that i personally was drawn into her design and could visualize it as a real store. i could also tell that she put a lot of thought into developing her ideas from the precedent of a cloudy day streetscape. every detail was thought out and her drawings were amazing.
looking at all the presentations, i learned that it is important to really sell your design and concept. make the audience want to see your plan become a reality. i also learned that every detail is important. skipping a few minor things might not seem like a big deal, but it is guaranteed that somebody will notice it in your presentation. overall, i am looking forward to my future in this program. i got to see the kind of thought and process that goes into design work and i am excited to get to that level!
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