-ideation is one of the most important yet challenging stages in design. it an approach that drives the rest of the project by providing clarity and focus.
-part of this design approach is deriving a concept. these concepts should be selective, economical, and speak about the design solution.
-contrary to what many believe, a concept is not a single idea, but rather a handful that relate to one another. it is only reached through through a systematic process and insightful thinking.
-many students have problems developing concepts because: the concept simply restates the design problem; the concept is too broad to inform design decisions; the concept attempts to list every detail of the design elements in the space.
-when done properly, a design concept informs design decisions about the character or organization of the space.
-character concepts inform designers about the image and identity of the space.
-organizational concepts inform the layout of the space.
-a scheme can be developed from a concept to further unify the space. it should be appropriate to the project type and function of the space.
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